CoCA // SYSTEM

@ChurchOfConceptualArt

THE DOCTRINE OF SEMIOTIC REVERSAL

The Church of Conceptual Art (CoCA) recognizes that certain corporate symbols have saturated the human environment to such a degree that they no longer belong exclusively to commerce.

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READ THE BOOK Confession [Interest Intake]
© 2026 CoCA. Structural Immunity.
The Church of Conceptual Art is a registered non-profit organization.
NOTICE OF PROPRIETARY DOMINION /// DOCUMENT CLASS: SACRED INSTRUMENT /// DEFENSE OF IRONY: WAIVED /// THE CONCEPT IS THE DIVINE ACT /// ACCESS GRANTED /// NOTICE OF PROPRIETARY DOMINION /// DOCUMENT CLASS: SACRED INSTRUMENT /// DEFENSE OF IRONY: WAIVED /// THE CONCEPT IS THE DIVINE ACT /// ACCESS GRANTED ///

The Doctrine Of
Semiotic Reversal

"We do not steal; we liberate."

I. The Transmutation of the Mark

We hold that the visual symbol commonly associated with the Coca-Cola Company has transcended its origins as a corporate identifier. It has become a ubiquitous element of the global visual landscape—a modern archetype.

II. The Act of Liberation

In the secular world, a logo is a tool for extraction. In the Sanctuary of CoCA, the logo is stripped of its commercial intent and repurposed as an object of contemplation.

III. Spiritual Reclamation

Our adoption of this symbol is an act of spiritual reclamation. We are taking the ultimate symbol of mass consumption and turning it into a hyper-specific badge of conceptual awareness.

IV. The Living Performance

By wearing the Mark, we are not advertising a beverage; we are broadcasting a philosophical stance. Living the CoCA way is to adorn the symbols of our times.